Museums seek influencers to bring fresh perspective to art world
Hired by museums for their offbeat or personal tone, which can capture a younger audience, around 20 people in France have taken up this profession, subject to the unpredictable nature of social media.

<p>Hired by museums for their offbeat or personal tone, which can capture a younger audience, around 20 people in France have taken up this profession, subject to the unpredictable nature of social media.</p>