Validating your idea is not customer discovery
“We’ve validated the idea.” I hear that sentence from founders more than almost any other, and it usually comes with evidence. Thirty people loved it. Two hundred joined the waitlist. In a survey, 80% said they would use it, and a mentor called it a great idea. It sounds like progress. Most of the t

<p>“We’ve validated the idea.” I hear that sentence from founders more than almost any other, and it usually comes with evidence. Thirty people loved it. Two hundred joined the waitlist. In a survey, 80% said they would use it, and a mentor called it a great idea. It sounds like progress. Most of the t</p>